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The Shelly Automotive Group

The Shelly Automotive Group has built a record of distinction by creating world-class automotive retail experiences that blend architecture, prestige offerings, and unmatched product and customer service. We build relationships that are consistent with our core values and we strive to fulfill the needs of every stakeholder, thereby earning their loyalty. We are committed to exceeding the expectations of our new clients and friends.


Our Founder – Damon Shelly

Damon Shelly is the proud owner of the Shelly Automotive Group. His family has a rich history in the automotive industry, spanning across three generations. He spent a number of years working with his father at various dealerships in Honolulu, until an opportunity to purchase a BMW dealership in Southern California presented itself. That small BMW dealership in Buena Park was just the beginning of a much bigger story.

Founded in 1990 with Shelly BMW, the group has now grown to include Mercedes-Benz of Long Beach, Sprinter of Long Beach, Irvine BMW, Irvine MINI, Lexus of Riverside, and Rolls-Royce Motor Cars Orange County. Each of these dealers excel in their category and pride themselves on providing exceptional customer service, attention to detail, and an overall high quality experience.

Damon’s passion for the automotive industry, desire to shape the lives of his employees, and commitment to his community have resulted in one of the most successful automotive groups in Southern California. Damon continues to grow the Shelly Automotive Group and pursue philanthropic ventures.  

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While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing information with a customer service representative. This is easily done by calling us or visiting us at the dealership.